Marketing Services designed to help Solution Integrators, VARs, ISVs, and MSPs reach End-User Audiences.

Digital Marketing

Our veteran team of creatives and campaign managers will build a tailored campaign for your business and target the prospects that make sense for your company.

We have a variety of ad formats, targeting techniques, and other tricks of the trade we'll apply to your project so that your company gains traction in the areas where it matters most to your business.

Facebook/Instagram
LinkedIn
Google Search & Display

Video Case Studies

Showing your tech in use with a real-life customer is one of the most powerful marketing assets on earth.

We'll send a two-person team on location to capture interviews and live footage of your solution in action. Then, we'll bring that footage home and create a professional and authentic story that will help prospects truly understand what your company does.

eBook Lead Generation

We'll exchange high-value content for end-user contact details, filling your database with relevant prospects.

Targeted Direct Mail

Beautiful two-sided postcards with compelling offers delivered directly to end-user prospects.

Outdoor Advertising

High-impact billboards in your local market so you can become known for the thing you do best.

"
The VARCOM video team has shot two separate case studies featuring our Silent Partner IntelliView RFID software. Both times the videos have been fantastic and we've used edits of the main story in high-performing ad campaigns."

Ted Kostis

Owner, Silent Partner Technologies

Figuring Out What To Do

Assumptions are the enemy of good marketing. We'll get together and talk about your business and discuss what outcome we're trying to achieve. We also like to get a feel for what kind of marketing you've done in the past.

We'll discuss who we're trying to reach and our best options for getting in front of them, what our creative messages and offers should be, and what we need to build to make the campaign happen.

Putting in the Work

This is the phase where the Demand Lab creative team will write the scripts, design the ads, and building the landing pages that are needed to turn marketing ideas into reality.

We offer a wide variety of options, but in general, the production and preparation phase of your project will take between 2-3 weeks.

Going Live

With everything created and approved, we'll have one final meeting to clarify exactly what's happening.

We'll look at the approved ads/scripts/landing pages, confirm timing for launch, and ensure everyone is clear on roles, responsibilities, and the reporting cadence.

Project	Duration	Cost
Facebook Advertising	10 Days to 120 Days	Starting at $570 up to $7,000
LinkedIn Advertising	10 Days to 120 Days	Starting at $845 up to $10,200
Appware eBook Lead Generation	1-5 Months	Starting at $7k up to 15k
Direct Mailers	N/A	Starting at $1,575 (1,000 contacts)
Outdoor Billboards	TBD	Variable based on market and duration
Google Advertising	15 Days to 60 Days	Starting at $1,800 up to $6,300
Video Case Studies	N/A	$6,500 base cost + travel expenses
Design & Branding	N/A	$1,700 (logo only) up to $2,200
Animated Videos	N/A	Starting at $1,200 up to $2,400

Leveraging Toshiba Co-Marketing Funds

Partners can leverage Toshiba Co-Marketing Funds to pay for BlueStar Demand Lab services.
Partners must submit a statement of work and quote via the Toshiba MDF program for review and receive pre-approval from Toshiba, via the Toshiba MDF tool, prior to beginning work on a project with BlueStar Demand Lab.
Partners can request funds based on their Toshiba MDF Program annual allotment. Activity costs that exceed a Partner’s Toshiba Co-Marketing Funds allotment will need to be covered by the partner.
Partners can use their own funding to cover expenses that exceed their Toshiba Co-Marketing fund allotment and/or fund the entire project/program with their own funding resources.

A marketing program built to support Toshiba Global Commerce Solutions partners.

Marketing Services designed to help Toshiba partners reach new prospects and brand their business.

View the Demand Lab Services Menu

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Digital Marketing

Video Case Studies

OTHER COOL STUFF

eBook Lead Generation

Targeted Direct Mail

Outdoor Advertising

"

The VARCOM video team has shot two separate case studies featuring our Silent Partner IntelliView RFID software. Both times the videos have been fantastic and we've used edits of the main story in high-performing ad campaigns."

Ted Kostis

Owner, Silent Partner Technologies

How We Work (The Process)

Figuring Out What To Do

Putting in the Work

Going Live

Team's We've Worked With

Project Pricing

Leveraging Toshiba Co-Marketing Funds

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