A marketing program built to support B2B IT channel businesses.


Digital Marketing

Our veteran team of creatives and campaign managers will build a tailored campaign for your business and target the prospects that make sense for your company.

We have a variety of ad formats, targeting techniques, and other tricks of the trade we'll apply to your project so that your company gains traction in the areas where it matters most to your business.

  • Facebook/Instagram
  • LinkedIn
  • Google Search & Display

Video Case Studies

Showing your tech in use with a real-life customer is one of the most powerful marketing assets on earth.

We'll send a two-person team on location to capture interviews and live footage of your solution in action. Then, we'll bring that footage home and create a professional and authentic story that will help prospects truly understand what your company does.



varcom-icons-final-03Intent-Based Telemarketing

We'll pull lists of contacts whose companies are actively looking for the solutions you sell to generate warm leads.

varcom-icons-final-01Targeted Direct Mail

Beautiful two-sided postcards with compelling offers delivered directly to end-user prospects.

Outdoor Advertising

High-impact billboards in your local market so you can become known for the thing you do best.


The VARCOM video team has shot two separate case studies featuring our Silent Partner IntelliView RFID software. Both times the videos have been fantastic and we've used edits of the main story in high-performing ad campaigns."

Ted Kostis

Owner, Silent Partner Technologies

How We Work (The Process)

Figuring Out What To Do

Assumptions are the enemy of good marketing. We'll get together and talk about your business and discuss what outcome we're trying to achieve. We also like to get a feel for what kind of marketing you've done in the past.

We'll discuss who we're trying to reach and our best options for getting in front of them, what our creative messages and offers should be, and what we need to build to make the campaign happen.

Putting in the Work

This is the phase where the Demand Lab creative team will write the scripts, design the ads, and building the landing pages that are needed to turn marketing ideas into reality.

We offer a wide variety of options, but in general, the production and preparation phase of your project will take between 2-3 weeks.

Going Live

With everything created and approved, we'll have one final meeting to clarify exactly what's happening.

We'll look at the approved ads/scripts/landing pages, confirm timing for launch, and ensure everyone is clear on roles, responsibilities, and the reporting cadence.

Team's We've Worked With

cssi taylor vizitrace-logo SML snively prep-wizard-logo a2b-tracking-logo navori-labs lifemed-ID

Project Pricing

Get an idea of what you can expect to spend for the various marketing services we offer.

Project Duration Cost
Facebook Advertising
10 Days to 120 Days
Starting at $570 up to $7,000
LinkedIn Advertising
10 Days to 120 Days
Starting at $845 up to $10,200
Appware eBook Lead Generation
1-5 Months
Starting at $7k up to 15k
Intent-Based Telemarketing
2 months
Starting at $2,590 (1,000 contacts)
Direct Mailers
Starting at $1,575 (1,000 contacts)
Outdoor Billboards
Variable based on market and duration
Google Advertising
15 Days to 60 Days
Starting at $1,800 up to $6,300
Video Case Studies
$6,500 base cost + travel expenses
Design & Branding
$1,700  (logo only) up to $2,200
Animated Videos
Starting at $1,200 up to $2,400

View the Demand Lab Services Menu

Get in Touch

Let's book a discovery call to determine if Demand Lab's VARCOM program is a good fit for your business.